Emotional Trigger Cheatsheet

It’s no secret that emotions sell. Every marketing blog on the internet says so. Any marketer worth their salt agrees.

But have you ever wondered how to leverage this in your copy? How you can go really deep and tap into the primal drivers behind your customers behavior?

I did, but I was tired of sifting through the internet just to find content-mill blogs saying things like “make your readers feel confident” or “use greed” in your writing…

I wanted to learn the good stuff. The stuff that no one talks about…

Now I’m sharing them with you. All 47 triggers that I found through research and dissecting the most successful marketing campaigns in the world.

These triggers can be unethical if they are used to deceive or manipulate the audience. With some of these triggers, it’s a fine line between being truthful and telling lies.

Journalists, cult leaders, news networks, and many popular influencers – especially in the political and social commentary space – abuse these triggers to push their agenda.

As you work through them, you’ll probably notice that a few of these have been used on you. I’ve included a bit of commentary on how to use them in your own marketing.