Value Proposition Framework

Identify the big idea behind your unique marketing message.

Good marketing stems from an idea that hooks your customer's attention and doesn’t let go.

You can’t have a phenomenal marketing campaign or message without planning and iteration. Unfortunately, it’s hard to know where to start. Even if you’ve done your customer interviews, analyzed surveys, ran website polls etc…

…translating that data into a compelling idea and marketing message is downright frustrating (plus, it takes so long that most marketers skip this process entirely).

That’s where the Eagles Claw Framework comes in.

It’s a simple worksheet that helps you cut through the confusion and gives you absolute clarity on what you’re actually selling, what you need to say, AND how to position your product.

There are 3 steps:

1. Plan

2. Position

3. Create a marketing hook.

After this worksheet, you’ll have multiple variables to test and iterate.

You’ll be crystal clear on what value you’re bringing to your customers, how to communicate it in your ads, landing pages, and emails — plus you’ll have a tonne of ideas that you can test in your marketing.